Monthly Archives: January 2015

Give customers what they really want, not what they say they want

A few years ago, when smartphones were hitting the market, my wife told me, “I want an iPhone ®”.  She was set in the fact she wanted an iPhone ®.  The carrier we had at that point, did not carry the coveted device, so, I asked her if she would consider any other phones.  At the point, several of our close friends already owned the mentioned device and every time the topic came up, she would always say, “That’s what I want: an iPhone®.”  I Continue reading →